Globally, 400 billion cups of coffee are drunk each year. Coffee experts say demand is increasing worldwide. It’s the second most traded commodity in the world, and a major cash crop for many poor, developing countries trying to trade their way out of poverty. Coffee promises to increase developing countries’ share of income from agricultural products on world markets, in line with Millennium Development Goal No 8’s commitment to a global partnership for development. But for the last 10 years the international coffee industry has been in crisis – and many coffee-producing countries are facing disaster. The world’s 25 million coffee farmers receive less than one per cent of the price of a cup of coffee sold in a coffee bar.